CHAIN―a brand based in Buenos Aires, Argentina―is committed to sustainability. The brand’s designer is Lucía Chain who leads Argentine’s current fashion scene. New items from the Spring Summer 2020 Collection will be available for the first time on H.P.FRANCE’s online shop. The core of the brand lies in the establishment of national identity. The concept that the earth is our home and a shelter that protects us, can be felt throughout the lineup.
CHAIN’s atelier is located on the rooftop of her parents’ house in Bernal, slightly away from the luxurious areas of Recoleta and Palermo in Buenos Aires. As part of an initiative led by the country, unemployed people living in the neighborhood gather for vocational training which begins from straight stitching. The seamstresses who have mastered the techniques work with the designer to sew, dye, and do finish work all by hand. The materials used are hand-woven in Argentina, some of them using dead stock fabrics made more than 40 years ago. Vegetable dyes such as beetroot and maté tea is used, giving her work a unique and gentle feeling. It is evident that the young designer represents the second generation that leads the Argentine fashion scene following in the steps of Juana de Arco and Tramando.
Exclusive By H.P.FRANCE