“Paris born designer Serge Thoraval learned to make jewelry on his own. 
After creating jewelry for fashion houses, the designer established his own brand. 
In 1999, just as his message-engraved sterling silver pieces were becoming more and more popular, he passed away from an automobile accident. 
Since then, his partner Geneviève Chevillot has taken over, with his son Rock Thoraval joining the atelier in 2014.”